video newsletter examples

Increase Engagement With A Video Newsletter, Video Email Templates Examples for Each Stage of the Sales Cycle. Even if you do include them in a subscriber-wide newsletter, make sure that theyre at the bottom of the email. Sign up for their newsletter that features a mix of original reporting, expert reviews and tutorials, interviews with leading creatives, and new creative techniques. Users spend relatively little time reading each email, and subheadings and product titles make it much easier to scan the message for the most important information. There are multiple ways of adding video files to email messages, from turning the video into a GIF to embedding it into the email itself. If done right, adding videos to knowledge base articles can transform the platform into a self-service support universe and take the load off of the customer support team. To see if your video is working you can click on the video and it will start to play. It's easy to feel a little overwhelmed when choosing a video platform. You've just created your account on [PRODUCT NAME]! Adding video to email is particularly effective at engaging users. Source images for your newsletter directly from Unsplash, Box, OneDrive, Google Drive, Google Photos, Facebook, Instagram, and Google Search, There are many ways to share your Gmail Contacts with other people. Want to see how Viostream works for yourself? You can choose to share these in a myriad of ways, including in a video newsletter. Once clicked, they will be directed to a branded landing page where they will watch your video and can click on whatever CTAs you want to include, such as Visit My Website. When you embed a video in a newsletter, youll see more engagement, and factors such as your open, click through and conversion rates will improve. If you use images in your newsletters, pay attention to the image size. The information has been submitted successfully. Any other info you want to include in this type of video newsletter can be in text form, located just below the video and any information related to it. Thank you.Update my browser now. The longer you can keep a reader watching your video, the more likely they are to make a purchase or take action. While there are some sound CTA strategies, the truth is there isnt an easy way to optimize them. Instead of just thanking you for a donation, they tell you exactly how its being used. No matter what kind of info youre sharing in your company update video newsletter, make sure that you open with the most important and the most valuable info, as that will both engage the audience and ensure that they stay for the rest of the video and the email. Every part of your video email marketing and newsletters are important, but the call to action is what leads customers to the next stage in the sales cycle. Add to that more engagement with your readers, and the fact that you stand out from the rest - all in less than 10 minutes of work. Check out these video newsletter examples that have been sent out to email lists from companies around the globe. This newsletter will give you an exclusive discount on RampantDesign effects and exclusive access to 4K products. If youre running a limited-time sale, for example, your subject line should include the name of the sale along with a percentage discount. They recently sent a very successful email in which they used video to entice people to buy. Infographics can be even better if they respond to a current event or trend that your audience is already engaged with. Wistia vs. Vimeo vs. Youtube [2021 Updated] - which video hosting should you choose? Watch their video newsletter to see how they've incorporated video in a way that makes it hard for any viewer to look away. Think of your newsletter heading like the title on the cover of a magazine. You can sign up for a weekly digest or go more granular and sign up for specific videography news. Viostream is one of the world's leading video platforms for businesses, and it can help you host and send videos to any client, customer, or team member you're trying to reach. When you sign up for their weekly newsletter, youll get exclusive tutorials, tips, and links to their excellent weekly podcast. You dont necessarily need to go above and beyond. If you decide not to add a custom tile, the title of the video will be pulled from the URL. Before we dive in to how you can do that, let's get over some basics: The name speaks for itself - it is videos in newsletters. Video is a great form, probably the most engaging one right now. You no longer have to be a tech guy to add videos to your emails. Nothing can engage an audience better than a video. Spotify's newsletters are completely clean and minimalistic and position the video so readers' eyes are drawn to it, making them more likely to watch. After all, email marketing is all about providing valuable and engaging information in the shortest possible amount of time. Select a template you want to use for you email. You are also given the option of adding a custom title to your video. Heres a guide on how to create a video newsletter. With Synthesia STUDIO, you can create a professional looking video newsletter with a human-like AI avatar at scale and on a budget. You can even use emojis for email marketing. No matter what type of video projects youre working on, one thing is certain: you need to continually hone your skills if you want to stay on top of current trends and provide your clients with the best possible experience. The length of your video will depend on the type and goal of the video. Scroll to the bottom of the Editor and click on the video content block. Keep CTAs in the body of your email visually conspicuous. More specifically, well explore some engaging newsletter ideas, show you how to embed a video in a newsletter, and offer some last-minute tips and best practices for your video newsletters. Focus on building trusting and meaningful relationships with your readers and ensure that they demonstrate the value they provide to you. If you are including a video with an update on your company, place it in the middle of your newsletter. The best way to add a YouTube video to a newsletter is to attach the YouTube link to the most appropriate place in the newsletter. When the recipient opens your email, they will see the video and click to watch. Further, the videos feature mouth-watering, delicious food made with their products. Made-In was smart to use videos because they showed potential customers how the products would work. Our platform can help you create and send video newsletters easily. Make sure to repeat the primary CTA at least twice in the email in case readers dont respond the first time. When you start a free trial for software, you're often greeted with a welcome email. No camera, fancy equipment or complex editing software needed. Adrenaline Travel doesn't just use video this once though. Click on add video and the video settings dialogue will pop up. How to Create Video Content at Scale (With no Cameras or Equipment). One reason the company has been so successful is because they've really nailed their branding. If you want to learn more about color grading, this newsletter is the perfect choice. Try it yourself, creating a video is as easy as writing an email. If possible, try to build a memorable story around the topic of the video. Share the happy moments you have with your newsletter recipients and invite them to become part of it! Once you have the video you want to send out, you can copy and paste the video directly into the body of your email. This guide to webinars vs. meetings can help you understand which is better for your business and how to set them up. Make sure that the video is authentic by having someone from your team speak directly into the camera, as it humanizes the whole experience. Your brands colors should be present throughout the entire message. Where you place the information in your newsletter is the difference. (OUTRO) Thank you for subscribing to our newsletter! Stay informative but spice it up with creativity. Replace written testimonials with video testimonials to build brand trust. By placing the video at the bottom of the newsletter instead of the middle or the top, you can craft a story instead of just a plain newsletter. Remember that readers can always learn more on your website or blogyou dont need to give them the full story in a short marketing email. Evan is the Chief Executive Officer, with over 15 years of leadership experience across technology, management consulting & military service. Your heading should at least include basic elements like the name of your company, a high-resolution logo, and the title of the newsletter. Over time, youll gain a better understanding of what will resonate with your audience. Fastest Googler in the West. Now that you know how to make newsletters and why you should create them, here are the answers to some of the most popular questions. Why was my messaged rejected by Gmail as spam. Your goal is to draw their attention away from the rest of the text and toward the element that leads readers to your site. So there you have it the what, the why, and the how of video newsletters. Larger companies can get various department heads to record videos that offer industry insights. Use these tips to get starting adding video to email and creating visual engagement with your readers. And if you talk about your newest accolades in the video, make sure that you are not bragging as it may come off as arrogant to your audience. A simple thank-you email can also work. Adding subheadings is also an excellent opportunity to edit the body of the email and get rid of any superfluous sections. Adrenaline Travel is a company that specializes in arranging travel and tours for adventure seekers. To help you get started, we've put together a video that'll make it easy for you to onboard your team to [PRODUCT/SERVICE NAME]. This website is built using latest technologies. By using video instead of text in a newsletter, you can save your audiences time but also deliver an engaging and creative message. Fortunately, you dont need graphic design experience to create an eye-catching headerseveral email marketing and graphic design solutions make this process easy. Yes! This article will cover some of the most effective strategies for making your email newsletter more visually appealing. Because video testimonials are one of the more powerful forms of marketing, ending your newsletter with it will drive action and inspire your prospects. Focus on implementing a cohesive design, including a consistent color scheme and tone. Subscribe to our RSS newsletter and receive all of our articles directly in your email inbox daily. All you need to do is figure out what kind of video newsletter you want, record a video, and send it to your audience. Get started by creating an infographic that explains next steps and what to expect after signing-up for your email list. These icons could be as simple as a Wi-Fi symbol or buffering logo. According to the Content Marketing Institute, 87% of marketers use email as part of their content strategy, making it the second most used content distribution channel. Dont forget to include the day the sale ends to ignite a sense of urgency. The text explaining the meat of the message and the reason the video is included is succint and easy to digest. Start your free 14-day trial of Viostream. Every marketing email should include some text, but you should keep your design varied by providing a diverse range of content. Its a no brainer, if you ask us . Better yet, including a video in newsletters makes your message even more powerful. Sending a video directly to your customers' inbox is a guaranteed way to increase engagement and keep their focus on your newsletter instead of the 100 others in their inbox. No one likes a boring video and if you want to make that sale or build a genuine relationship with your customers, make sure you take your time to create a video newsletter that will wow your subscribers. In a way its like a video newsletter software, bu you can also use it to record personalized videos, screen recordings, and more. That's where video marketing in newsletters comes in. When you join their newsletter, youll get an exclusive set of After Effects templates that you can use in your projects immediately as well as a freebie file every month. A video newsletter provides a more casual approach to sales by sharing articles, industry updates, snippets of advice, special offers and much more straight to an individuals inbox. Sometimes how you end your video newsletter is just as important as how you start. Its completely free and easy to create a video newsletter using your own computer. Switch your traditional newsletter to a video newsletter. In today's world of Instagram stories and TikTok videos, your readers' attention spans are shorter than ever. Well also offer some tips, best practices, and well even include a few templates for you to try out. Press pause and hit OK when you are finished to save your settings. Its vital to stay consistent in every area of the email. You can try anything from a comparison between different options to a timeline describing the history of something relevant to your brand. We aim to guide you on the best and simplest way. The best way: Share Google Contacts Labels The best practice is to organize your contacts into labels in Google Contacts Manager and share them using the Shared []. In fact, when we tried the concept of video newsletters internally in our company, one of our colleagues said: "I never would have read the newsletter, but I watched this 2-minute video and loved it". Its crucial to establish a brand image for your readers, and a consistent heading gives your content a cohesive theme. Having someone from your team speak into the camera as if theyre talking directly to a customer has a more authentic, sincere and humanizing feel to it. Subheadings help break up text and make your content easy to read. You can start slowly by replacing parts of your newsletter with video, or you can decide to go full in - experimentation is the name of the game. What is one of the most powerful tools used in email marketing? Alternatively, if your video doesn't include sound, turn your video into an animated GIF. Use whatever wording you already use for your email clients. With a video newsletter, your message can stand out in their inbox and engage the audience. More and more brands are turning to infographics as a way to communicate easily digestible data in a more visually appealing format. Let the text completes the video, not vice versa. Well, that's now possible. Quick tip: don't simply paste a link to a YouTube video or upload a video file. Their newsletter gives you access to exclusive promotions, their huge library of video and audio assets, and inspirational content to get your creative juices flowing. Before we show you how to create a video newsletter, we first need to see why you should invest your time in creating them. You can use your header as a starting point for the rest of your emails visual content. This works for newsletters to an audience of customers (or potential customers), or for an internal newsletter. The video can also be previewed by clicking its play button in the Editor. For example, it can give an overall explanation of how your product or service works, and it can also help introduce new features or services. Now youll need to add your Youtube or Vimeo video Link. As a result, the recipients of your video newsletter are more likely to connect with your brand when you share similar interests and show that you care about them. Creative Planet Network offers a few options with their newsletter, depending on your needs. For example, if you work in a small or medium-sized company, try recording a video of your CEO sharing a few words with your readers. Part of that process is that they have mastered the art of email marketing, sending newsletter subscribers 7 emails per month. We'll keep you posted every month with the latest news on COMPANY NAME, our industry, trends, and anything interesting happening around us. You can also change the title of the video. Now that the easy part is over, let's go through a few tips and tricks for sending videos in newsletters. While this is a great way to start onboarding your customers, they can be unalluring. of the email will open up a new tab and your video will start to play from the newsletter. Video testimonials are one of the most powerful forms of marketing, so ending with a this statment from customers will drive action and inspire the recipient. You can also set up A/B tests with the most popular email marketing and marketing automation tools. The video in your newsletter should be informative, authentic, fresh, and creative. You can also do a test send of your email to see how the video came out. Not only that, but if youre working as an independent contractor, you need to know how to protect and grow your business so you can avoid the feast and famine cycle and have a steady stream of clients month after month. That's not surprising, because research shows that websites using video see 41% more traffic from search than websites that don't. Viostream is one of the world's leading video streaming platforms for enterprises. With video, it is easier to tell memorable stories to your audience and help build more trust between your brand and your audience, making your brand more desirable in the process. This simple tactic is one of the most powerful ways to put your brand ahead of your competitors and stand out from the rest of the emails in your audiences inbox. Looking at video newsletter examples is a great way to gather information for your own video newsletter. Powered by coffee. Its simple. Also, emails with the phrase video or a call-to-action watch a video in their subject lines are more likely to be opened. With video, you can inform, educate, and entertain your audience no matter the business you're in. One of the best ways to engage any audience is with video. When youre using videos as part of your email strategy, their placement in the email is important. Different audiences respond to different CTAs, so its important to learn about your readers and find out what theyre interested in through A/B testing. They also offer free LUTS which you can get when you sign up for their newsletter. After youve made your own video and uploaded it to YouTube or Vimeo, you can use Flashissue to create your video newsletter. Start designing and create a video newsletter here. Weve gathered the best newsletters for videographers that will help you grow your business, hone your skills, and even deliver a few freebies for all your video projects. Video newsletters make it easy to show your personality to your audience in their email inbox, a very private space. Even a few seconds of a video offers an opportunity to connect with your readers and give them a reason to keep watching. Start your free trial of Bonjoro here, Winning Back Lost Customers - 5 Re-engagement Email Examples You Can Copy, How to Create a Video Landing Page and Boost Conversions. Another thought to consider: There is a difference between informing your audience about your skillset and achievements and bragging a little too much over the top. Sign up to get weekly insights & inspiration in your inbox. If you include a video testimonial at the end of your newsletter, you create a story rather than just a plain newsletter. Videos bring the destinations to life, and make people more willing to sign up and pay for a trip. Instead of the same old onboarding email, how about you create an onboarding video? (OUTRO) We hope that you have enjoyed this [success story/these success stories] and that you've learned how COMPANY NAME can help you achieve your goals. Some are easier than others. Any travel company like Adrenaline Travel could benefit from including videos in their email newsletters. They want to appeal to any adrenaline junky who wants to experience the rush of something new and challenging. When creating your video newsletters, make sure youre genuine, approachable, and friendly. How to Make a Video Presentation The Easy Way. Send Fast Personal Videos and get results. Covideo providesvideo email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos. A great way to improve your sales is by adding testimonials from your customers to your video newsletter. You can even look back to your previous newsletters and provide major updates and share themes that be will incorporated into future newsletters. We can make your videos work smarter, not harder. If youre not sure what types of videos to include in your newsletter, try recording a video review of a current trend or extend a personal video invitation to an upcoming seminar, convention or sales event. By converting the text into a video newsletter, you will save your time, engage your audience, and deliver innovative and creative material to your customers. Studio Daily is the leading website for all things related to digital content creation. People often ask how PRODUCT/SERVICE helps them achieve their goals. The goal of this type of video newsletter is to inform them about everything new happening in the company. And youre done! Connect with your audience by sending personalized videos across all stages of the marketing funnel. Using a video email platform makes it easy to embed a video in a newsletter. Download our Ultimate Video Platform Buying Guide for step-by-step instructions on selecting the right platform for you. You can add a video from one of your satisfied customers that have decided to share their experience with using your products or services. You may be surprised by this, but lets explain. Newsletters are an important and powerful way to drive sales and nurture your relationships with current customers. Alright, so why should you replace that large amount of text in your newsletter with a video? Its that simple. Using videos on website landing pages is common practice. If you make beautiful products or offer enticing services that customers may really want to purchase if they could only see their end result, consider using videos to show themand consider Viostream to host and share those videos. Keeping your customers and recipients engaged is not easy, especially if you know that your newsletter is not the only one they will receive that day. Their weekly newsletter is a summary of video and motion design tutorials so you dont have to worry about missing them. Pond5 is a giant resource for royalty-free video footage and music library. Getstarted using video today by signing up for a 10 day free trial with Covideo! Stay up to date with the latest email news, tips and industry knowledge. This doesn't have to be complicated: a study by SuperOffice found that including the word 'video' in the subject line increased open rates by 6%. Delivered every Sunday morning, youll get news and tips about the craft and business of Digital Color Grading. Click here to learn how to do it right. You also need to stay on top of new software and equipment, and one of the best ways to do that is by subscribing to industry newsletters. You can take in what works and what doesn't, then use them as inspiration to format and craft your own message with videos that will go out to customers and followers. Watch this video to see the latest news from our team. If you want to learn more about making, producing, and editing videos, this newsletter will be right up your alley. Video email marketing also enhances personal content compared to whats possible in text. Creating a video newsletter will help your message stand out in the inbox and engage your audience. Subject line: Success stories from our customers. The platform allows companies to store videos in the cloud. But a bit "old school." You should also mention your CTA from the start in the emails subject line to let readers know why they should click on the email. There is no doubt that newsletters are a powerful way to engage your audience. For example, let your audience know that your latest project got an award in a local contest. We are all taught to not open suspicious links and files, and that is an example of video marketing done wrong, if you ask us. You want to reserve the top spots of your video newsletter for the most important and valuable information that you want shared with your audience. This can be done using just text, but it is much, much more convincing when email readers can see the places where they might travel. Start designing and create a video newsletter, Digital Marketing Tactics for Small Bussiness, How to use Google Hangouts as a free webinar service. You can also take advantage of the other great video features on the site, like the ability to create a learning management system, or the ability to live stream video from a meeting to any computer that has an internet connection. The answer to this question is similar to the one before it. If you have any questions now, simply reply to this team. To embed a video in a newsletter, you will need a Covideo account, however, you can test it out for free and start sending videos within minutes. You can decide to either record a video of your own or upload an existing video to your account. The newsletters in this collection will help you with tons of tutorials and free resources, so be sure to join them. In this article, well dive into video newsletters and overall, your video email marketing strategy. Develop your internal communication messaging and use tools like video to help your workforce thrive. When you combine the power of video with a newsletter, the results can be amazing. Also, when creating engaging videos for your newsletter, make sure that you only focus on one topic per video. Create informative how-to videos to teach your customers more about your product/service. When it comes to the placement of the video in the newsletter, make sure that you place it right after the intro. This is a great video newsletter to send to a customer regardless of how long they have been a subscriber. Reports have shown that adding a video to your email can boost your click rates up to 300%. Before you start recording, consider where your video will go in your newsletters and the main purpose. Even a few small adjustments, like adding video to email, can significantly upgrade your content and improve performance on the most essential email marketing metrics. With Synthesia, you're sure to find it easy, fast and efficient - and your customers will love it. This can be the latest job postings, new awards, interviews, or other interesting information you feel your audience will appreciate. Whitney is the Content Marketing Manager for Omnisend. Of course, subheadings and product titles are designed to make an email easier to read, so you shouldnt include any more than are necessary to get your point across. Of course, a useful infographic depends on unique information that most readers would be interested in learning. Without icons, the email above would look like little more than an article.

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