wnba viewership statistics

statistic alerts) please log in with your personal account. The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. In terms of how team attendance was trending prior to the pandemic, the Chicago Sky, Dallas Wings, and Los Angeles Sparks had regular season attendance averages that were trending up over the previous three years (2017, 2018, 2019). The mens league casts a big shadow, which is why the WNBA plays its season from July to October. Figures prior to 2022 come from earlier articles. statistic alerts) please log in with your personal account. Viewership across its national television partners ABC, CBS, ESPN, and ESPN2 was up 16 percent over the 2021 season. Use Ask Statista Research Service. Subscribe to get the latest articles first. Create your account and get enhanced access to all the latest stories. Complement's plant-based kitchen sweepstakes Weather report: Study shows bovine meat and milk factors linked to colorectal cancer, Farm Rich plant-based mozzarella sticks in Walmart and Kroger, plant-based raw tuna coming to San Francisco restaurants The Beer You Should Order, Based on Your Zodiac Sign (Best Life . Visit ESPN to view 2022 WNBA stat leaders. Overall, WNBA ratings were down, but the Finals between the Las Vegas Aces and the Seattle Storm were up 15% from the 2019 five-game series between the Aces and the Washington Mystics the year prior. Meanwhile, the Minnesota Lynx and Phoenix Mercury mostly held steady. Meanwhile, across Instagram, Facebook, Twitter, YouTube and TikTok,the WNBA set records for social media engagement with 135 million video views and 14.5 million actions. Said Lewis: We all know the WNBAs numbers still dont compare, but when youre talking about a period of time when every sport is still having trouble in the ratings and you can say not only that your numbers were up but that they were up double digits, thats a pretty decent story for them.. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. Numbers were significantly impacted by the pandemic this year, as many teams only allowed severely limited attendance until after the Olympic break. Need Photos? The four-round WNBA postseason features the eight teams with the best regular-season records. 6 seeded Dallas Wings and former Rookie of the Year Allisha Gray travel to Connecticut and 2021 WNBA MVP Jonquel Jones to take on the third seeded Sun on ESPNU and NBA TV at 8 p.m. The increase in WNBA viewership coincides with the most-ever league games on national television. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Stats say that 66% of WNBA viewers are actually male. It has taken decades to overcome such backward thinking, and the womens games have been playing catch-up ever since. The WNBA has also made room for males who share their vision. The WNBA capped off its historic 25thregular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 viewershipwas up 51% over the 2020 season. That would have been a perfect thing for them to have. to incorporate the statistic into your presentation at any time. "Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s)." That is a 49% increase compared to 2020 and 24% increase to 2019. Official Release @megsterr. Baseball viewership statistics were down 20% from the 2014-15 season. The three-game series averaged 848,000 viewers. They never got a single NBA/WNBA double-header over the course of this going back to July. Please do not hesitate to contact me. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Team Stats. Well reveal WNBA viewership by year. Across 17 games, the 2021 playoffs averaged 367,000 viewers, 63 per cent higher than the entire 2020 postseason (226,000 average viewers) and 42 per cent higher than 2019 (258,000 average. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. (Photo by Julio Aguilar/Getty Images), Ackerman, right, after the Mercury chose her as the No. Over the whole season, they didnt get a single situation where they were leading into the NBA or the NBA was leading into them. More people tuned into the biggest WNBA games this year, even with many more options than usual. WNBA games averaged 321,000 viewers across ESPN, ESPN2, ABC and CBS during the regular season, up 51% from last year and the league's most-watched season in 13 years. The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. 3), the Phoenix Mercury (No. The WNBA fails to generate even one percent of the NBA's $8-$9 billion in revenue. The 2023 Big Ten Women's Basketball Tournament presented by TIAA marks the 30th in conference history. Meanwhile, Sabrina Ionesculed the league in jersey sales. And thats a 7% improvement. WNBA basketball. More people. The drop of the new jerseys yielded over 69 million impressions on drop day. . It fell by 35% in the key 18-48 demographic. August 17, 2022, League Sets Social, Digital and Merchandising Records , In Their Final Seasons, Sylvia Fowles First Player to Record 4,000 Rebounds in a Career; Sue Bird Records 1,000 Three-Pointers Made , The 2022 WNBA Playoffs Presented by Google Tips Off Wednesday, Aug. 17. The showdown between UConn and Baylor in the Elite Eight round was themost-watched NCAA Tournament game in 10 years, excluding Final Four matchups, reported Forbes. Most-Viewed Postseason Since 2014 Further proof of concept was evident in the recent WNBA and Nike launch of three new uniforms for each of the 12 teams in the league. The St. Louis Blues are averaging 3.05 goals per game, 3.64 goals against per game, 20.7% on the power play, and 76.7% on the penalty kill. Chart. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. May 26, 2022. At a time when sports continue to shed live viewers, the WNBAs numbers this year shows they still have not hit their ceiling. According to WNBA statistics, 75 percent of the fans in attendance at a WNBA game are female. The increase in WNBA viewership coincides with the most-ever league games on national television. Register in seconds and access exclusive features. Dont just show up for the big moments because WNBA fans and their athletes know this. PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates after defeating the Las Vegas Aces [+] 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. The league started the 25th season by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. The 2021 Finals are the most viewed since the 2017 Finals between the LA Sparks and the Minnesota Lynx, which registered 563,000 viewers. The Pac-12 and SEC commissioners will be bringing NIL issues to lawmakers, High school girls golf: 3A region recaps, Richfield, Morgan, Union and Judge Memorial claim region titles, High school boys soccer: 3A/2A second round recap from Wednesdays games, It reportedly wont be long until the Mountain West Conference eliminates divisions, Change may be on the way for the transfer portal and college football recruiting. A paid subscription is required for full access. The ratings also represent a 63 percent increase from those in 2020. [12] . Dont let WNBA stories go untold. The league is nearly irrelevant to the average sports fan. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. The St. Louis Blues are 27-29-5 this season after they defeated the San Jose Sharks by a score of 6-3 in their last game. You need at least a Starter Account to use this feature. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. The late 90s and early 2000s had some of the highest regular season game best attendance averages to date. So while television ratings were down 16 percent in the regular season, the league was pleased to simply be on more screens and in more minds during a blitz of sports in the late summer. Because it's time., This is a BETA experience. The WNBA Playoffs will feature a maximum of 27 games, all available across ABC, ESPN, ESPN2, ESPNU, the ESPN App and NBA TV. The network said Game 3 was the most-watched, with an average of 524,000 viewers. WNBA Moments on Top Shot gave fans the ability to own dynamic in-game moments from WNBA players and legends. Strauss adds the league's local viewership, too, has sharply declined. Womens tennis is as popular or more popular than the mens game, and womens gymnastics is much more popular than the mens sport. 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers. A link has been emailed to you - check your inbox. In, Morning Consult. Considering the circumstances, the WNBA will likely come away from its 2020 season content with the way it was able to connect with fans, especially from its Bubble in south Florida. Kena Krutsinger | National Basketball Association | Getty Images, What it takes to become an Olympic gold medalist. Statistics; Cookie statement . We made the roster requirements . The Washington Capitals are averaging 3.02 goals per game, 2.97 goals against per game, 20.9% on the power play, and 82.4% on the penalty kill. All of which leaves the WNBA a little short of money. to incorporate the statistic into your presentation at any time. It was the first WNBA game post All-Star Game and Olympic break airing in the afternoon on ABC. The share the percentage of households with. 1 overall pick Rhyne Howard of the Atlanta Dream became the first rookie to win a Conference Player of the Week honor since Tamika Catchings in 2002. The 2021 WNBA regular season averaged 306,000 viewers, up 49 percent compared to 2020 and 24 percent to 2019, ESPN announced Thursday. The NBAs annual revenues are $7.92 billion, the WNBAs $60 million which would not even cover the combined salaries of NBA players Kevin Love and Damian Lillard. LPGA golfers face the same challenge. four quarters in both an NBA and WNBA game (each quarter is 12 minutes for the men and 10 minutes for the women). Los Angeles is the driving force behind MLB ratings this October, so the Dodgers advancing would. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Furthermore, the 2021 NCAA Womens Final Four pulled some of itshighest viewership numbersever. You only have access to basic statistics. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers across Disney networks (ABC, ESPN) and CBS Television Network. On the surface, it appears that the women have little argument there is no comparison between NBA and WNBA revenues but first lets understand what WNBA players want. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. TV viewership will be essential for Silver's league as it returns to a standard 82-game format. Phoenix Mercury guard Diana Taurasi (3) shoots between Minnesota Lynx forwards Damiris Dantas (12) and Napheesa Collier (24) during an WNBA playoff basketball game on Thursday, Sept. 17, 2020, in Bradenton, Fla. WNBA players have contended for some time that their pay is unfair, that they deserve something closer to what their male counterparts in the NBA are paid. The result was the second-best viewership of the entire season, with 579,000 fans tuning in. 2022 WNBA All-Stars Kelsey Plum, Sabrina Ionescu, Candace Parker, A . Serena Williams and Brittney Griner were each honored at the NAACP Image Awards on Saturday, when Williams won the Jackie Robinson Sports Award and . All Rights Reserved, Pay disparity between NBA, WNBA is a numbers game, Draymond Green, one of those highly paid male players, poured a little gas on the fire, the WNBA has lost an average of $10 million every year it has existed. All Rights Reserved. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason. This season included 11 windows on broadcast television (ABC + CBS), the league's most in a season since at least two decades (NBC carried 10 in 2001 and 2002). The WNBAs problem is simple: It doesnt generate the interest or the revenue to support a pay structure anywhere close to what the mens game can offer. We kept the scoring simple: 0.5 PPR, all touchdowns with six points, all turnovers worth minus-2 points, everything else typical of a decimal-point Fantasy league. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise. In 2021, there have been 24 telecasts, compared to 37 broadcasts in 2020 and 16 in 2019. The NBA opened the 2020-21 season to a strong start after enjoying the most-watched opening week since 2012, with combined viewership up 67% compared to last year. The champion Chicago Sky sold out both of their home games during the Finals and ticket . News Archive; Media Central; Game Notes; 2022-23 Dream Overseas Updates; 2023 Schedule Release; Team Store. Enjoying SportsPro content? The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. During 2021 opening weekend, Sky-Mystics WNBA regular season game averaged a 0.39 rating and 611,000 viewers on ABC, and a rematch of that Storm-Aces final later that day averaged a 0.39 and 598,000 on ABC both securing a place in the top three records of the leagues largest regular season audience in nine years, at that time. Accessed March 05, 2023. https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/, Morning Consult. According to ESPN, the 2021 WNBA Finals were the most-viewed since 2017, with an average of 548,000 viewers across ESPN networks and ABC. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. (AP Photo/Bill Kostroun). Connecticut's Diana Taurasi, left, is presented with a Phoenix Mercury jersey by WNBA President Val [+] Ackerman, right, after the Mercury chose her as the No. In that year, the WNBA averaged 413,000 viewers. Statista. The rest, as they say, is history. US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. As a Premium user you get access to background information and details about the release of this statistic. Viewership increased 23% from last year's three-game sweep (Storm-Aces: 444K) and up 43% from the five-game Mystics-Sun series in 2019 (381K). It was the most watched Finals series since 2017. Profit from the additional features of your individual account. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). (May 26, 2022). The showdown recorded 789,000 viewers, peaking at a million for the primetime presentation. Use Ask Statista Research Service, The source phrased the question as, "In general, would you describe yourself as an avid fan, a casual fan or not a fan of each of the following? WNBA viewership during the 2021 regular season was up 49 percent year over year. July's All-Star Game averaged 734,000 viewers, a 53% increase.. ET, before the No. Im not going to rest till I fix that. said WNBA Commissioner Cathy Engelbert. Early signs indicate the WNBA Draft Class of 2021 might have an excellent chance to parlay solid NCAA ratings not only into WNBA viewers but also lucrative sponsorships. Are you interested in testing our business solutions? Overall, the 2014 playoffs averaged a 0.3 rating and 489,000 viewers on the ESPN networks, up from 0.2 and 272,000 in 2013. The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC, a drop of 16 per cent on the previous year. Will the recent increase in viewership and engagement provide the necessary proof of concept needed to propel the WNBA to the next level? Click the logo and sign up for access to the ESPN Images Library. Furthermore, as part of the WNBA raising capital, they had outside advisors come with an analysis showing that their viewership is on par with the NHL, NASCAR, and MLS. Draft coverage peaked at about 463,000 viewers. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. Accessed March 05, 2023. https://www.statista.com/statistics/1236723/wnba-regular-season-viewers/, SportsPro. How do you get that bias out of that valuation model? 2023 CNBC LLC. ESPN said the WNBA league attracted 417,000 total viewers for Game 4 of the WNBA Finals on Sunday between the Chicago Sky and Phoenix Mercury. The Sky won their first WNBA championship after beating the Mercury 80-74. The league also reached several milestones including new sponsors, merchandise, distribution, and technology. Yet their media rights fees are five-to-15 times the WNBAs. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Twenty-five years ago, the National Basketball Association Board of Directors approved the Womens National Basketball Association. Learn more about how Statista can support your business. It is the most-watched comedy debut on ABC in nearly four years. Learn more about how Statista can support your business. The ideal entry-level account for individual users. WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. Are you interested in testing our business solutions? By this date in 2019, 15 college football games averaged at least a 3.0 ratings. Opinions expressed by Forbes Contributors are their own. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. 1 seeded Las Vegas Aces and WNBA All-Stars Aja Wilson and Kelsey Plum on ESPN at 10 p.m. 3),Aja Wilson(No. Other highlights from the season include: The WNBA Playoffs 2021 presented by Google tipped off on Thursday, Sept. 23, with two first-round, single-elimination games on ESPN2. Also viewership for the seasons opening weekend rose 325% in Canada. ET. Access to this and all other statistics on 80,000 topics from, Show sources information Game 3 (Oct.15, ESPN2) notched 524,000 viewers and peaked at 591,000, making it the most-viewed non-title-clinching Game 3 since the 2007 WNBA Finals. Former Baylor guard and current New York Liberty draft pick DiDi Richards has a projected sponsorship value of $254 thousand based on her social media impressions calculated by Zoomph. On TNT, in the measurement from 2011-12, NBA viewership is down 40%. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise, and Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. Women's basketball has notched yet another viewership milestone this time at the pro level. You can only download this statistic as a Premium user. The 2022 WNBA Playoffs presented by Google tips off on Wednesday, Aug. 17, when the No. In, SportsPro. And Game 2 of that series averaged 1.2 million viewers on ABC. A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video, with Amazon receiving exclusive streaming rights to 16 WNBA games each season. And Game 2 of that series averaged 1.2 million viewers on ABC. Currently, you are using a shared account. The BarDown Podcast. No, the NBA won't get axed. Viewership is up 89% from the 2020 MLB playoffs and there is a 3% spike from the playoffs in 2019. [Online]. The WNBA noted its viewership is up 51% when compared to the 2020 regular season. Yesterday was a historic day for the @WNBA @nikebasketball released 3new designs for each team and the reveal ERUPTED on social media There were over 17K posts, 646K engagements, and 69 MILLION impressions about the drop Which one is your fave?#WNBA pic.twitter.com/kmj2uNzu0j. Ultimately, its a missed opportunity for the WNBA. IN HISTORIC 25TH SEASON, League Sets Records for Merchandise Sales Online and Social Media Engagement . That number was up 18% year over year, according to ESPN, despite the competition. Profit from the additional features of your individual account. Monday's Game 2 of the ALCS drew 1.88 million . Saturdays inaugural fixture on the streaming service saw the Atlanta Dream secure a thrilling 90-87 win over the New York Liberty in overtime. The strong showing in 2021 made it the most-viewed postseason since 2014. ", Morning Consult, Level of interest in WNBA in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/ (last visited March 05, 2023), Level of interest in WNBA in the United States as of May 2022, by gender [Graph], Morning Consult, May 26, 2022. The WNBA is 50 years behind in building its brand and working out labor issues. I cover women's sports and the intersection of sports & society. Spurred by sales of the new Nike H.E.R. The league headed into the 26th season by announcing its $75 million capital raise to fuel investment in the long-term transformation of the league. The WNBA Draft, held Monday on ESPN, averaged 403,000 viewers, the network announced a 20% increase from last year's draft and the most since 2004. WNBA's ESPN viewership up 74% after five games of 2021 season Women's basketball league averaging 357,000 viewers across ABC, ESPN and ESPN2. Much has happened since the NBA Board approved the concept of the WNBA. The drop of new jerseys alone yielded over 69 million impressions on drop day. ", Regular season attendance WNBA games 2022. I just really hope that this is the beginning and there's no backtracking. "Level of Interest in Wnba in The United States as of May 2022, by Gender.

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