forced diversity in advertising

Explaining why many of our business leaders and politicians are in favor of these things. Thank God there is a voice of reason on the net. Actually, Jordy, I dont think Robert is being sarcastic. Below, they share their best tips for doing so. And I have lots of hypotheses on why but have yet to finalize my theory. Always appreciate your thoughtful comments. (See: Jeremys Razors.) Id like to blackball every company stuffing this crap down my throat but where would I go. And, guess what? The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. As a race, were actually the minority of the world, I wonder how many people know this. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. . The reason they look so out of place is not because POC dont enjoy a good hike. Think about the inherent diversity of your end consumers and work backward. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. And it goes beyond just media. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) In some cases, these cookies involve the processing of your personal data. The foreign-born population was only 5% in 1965 compared with 14% today. Gay Couple spends time together outdoors. And why would I? https://en.wikipedia.org/wiki/Boy Corporations ran the world and kept people controlled with mindless TV as one mechanism. If blm does not get their way, they burn down the cities. They are owners and CEOs of major corporations and professors at prestigious universities. Its the only effect Ive personally seen. Most nights I could barely stand five minutes before pulling the plug. Also, diversity does not only mean blackswhere are the Latinos especially? And I believe most people feel the same. and planned cultural change. Honestly, I dont see this getting any better. Then, make sure you do it. Neutral is burying your head in the sand. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Tell me how many national product ads meet that mix? The neighbors are all black and mixed race. This is advertising (if you can call it that) at its worst. And I have nothing against her. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. If you find it annoying, its because its not representative of reality. Ive seen plenty of representation of women in hijab, though. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. I am so sick of this bullshit diversity. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. To many people, white males have become the very symbol of privilege. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. This is a great idea, Thor. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. It shows the truth. Do you accept these cookies and the processing of personal data involved? Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? I find the media, the big corps, anti-social media, etc., quite nauseating. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. Forced diversity is stupid. Agreed, Dave. What turned me to GOP? The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. But, neither are other labels in society. I just happen to have two 36 axe handles right here by my desk. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . But unfortunately, Big Tech doesnt want us to. It is Hispandering plain and simple and it is insulting to Latinos. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Portrayed white women, and men and women of color. As is Jardiance Ron. Hes whiter than just about any white person you know. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Or men like my husband who isnt lazy and isnt a criminal? Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. I feel advertising should be proportionate with the population. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. I think another reason companies are doing this, is because they are trying to change the Black culture. There are over 80 commercials currently airing that feature black male white females in romantic relationships. ). Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. I live in Saint Louis. Why wouldnt you show more people that look like the ones consuming your products? Mostly white men. Youre right. (However, before I say more, I must correct you on one thing. . If the advertisers followed the US population demographics itd be one thing. You arent good enough to even get a black man? Thank you. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Might you be the same Anonymous that authored American Divorce? CBS has publicly stated that its reality shows will feature 50% non-white participants. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). The first point to understand is that traditional TV audiences skew heavily towards white audiences, while CTV audiences are more reflective of the national population. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Every victim needs a villain. Why do so few women work as coal miners? It used to be, marketers could say they targeted women because women hold the purse strings. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Motivational Values can be described and measured as positive or negative as at least five internalized values. All of this is was clearly agenda driven coverage. Once the Romans went down that path their society began to fail. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. Id never have imagined youd ever catch me writing a screed such as this. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. because thats racist.. Either way, marketing was just generic white dude stuff. Its baked into our being. Most every person shown now has black or brown skin. Copyright 2023 Association of National Advertisers-established in 1910. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. I dont hear white people complaining about that. But God save the queen Kim, she will change this all in a generation or two. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Me, I think Ive just hit a personal milestone. Being Ethical. As a White woman, Ive never had any interest in interracial. Usually any family consists of a black male, white female and a variety of ethnic children. Actually, I was being a bit sarcastic. Rob, you have started a firestorm with this subject. https://en.wikipedia.org/wiki/Mother That is my decision and I am very happy about it!! Oh, I dont know, Anna. We are headed in the same direction. https://en.wikipedia.org/wiki/Girl I read that 3.9% of the US population intermarry. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. But its the talking-about-it part thats hard. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Big Tech is corrupt. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. Anyone up for organizing a white history month? White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Even more telling, the. They are raised to get pregnant as soon as possible to get on welfare. Probably just ignore it as a bunch of racists. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. Photos courtesy of the individual members. And lastly, the attack on white males in commercials has been going on for years. This is the greatest country on earth !! Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. No, America is not racist. Until Black leaders come out and say something nothing will change. The female chromosome is XX, the male is XY. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. About the whole social justice push. The black pill truth, optimism is great but the reality is here. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. I cannot stand the commercials and do feel insulted by it. I worked very hard to build a good reel as a white actor. But this is not happening just in commercials, look at all media. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? I cant help but notice the blatancy of this and it feels so forced and ingenuine. I totally agree with everything youve written here . If everyone sits around complaining but not taking any action they and their agenda win. We respect you and are not part of this! Activism has become a LUCRATIVE CAREER. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. I HAD EVERY SYMPTOM of DYSPHORIA! Thank you for writing this article! Youre not alone. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. Illustration published on Tuesday, Nov. 8, 2021. Hi, James! Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent.

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