mckinsey machine learning
mckinsey machine learning
To deal with this challenge, some leading organizations design the process in a way that allows a human review of ML model outputs (see sidebar Data options for training a machine-learning model). Quants are schooled in its language and methods. Thus, we begin by recounting Emirates Team New Zealands journey, after which we offer ideas for where and how businesses should consider applying reinforcement learning. Here the C-suite must be directly involved in the crafting and formulation of the objectives that such algorithms attempt to optimize. In all cases, whether building or rebuilding digital simulators, organizations should think beyond their existing use cases and make design choices that provide flexibility in supporting more advanced use cases that might not yet be on their radar. Implementations are most successful when leaders recognize that the greatest value comes from using the technology to augment and expand human performance rather than replace it. For example, several functions may struggle with processing documents (such as invoices, claims, contracts) or detecting anomalies during review processes. But as they define the problem and the desired outcome of the strategy, they will need guidance from C-level colleagues overseeing other crucial strategic initiatives. We strive to provide individuals with disabilities equal access to our website. Some DACs will certainly become self-programming. In addition, as the Emirates Team New Zealand agents knowledge of sailing increased over time, the sailors began learning maneuvers from the agents that they had not considered, enabling them to improve their performance for a given design. Exhibit 1 shows nine typical ML archetype use cases that make up a standard process. Technically, todays machine-learning algorithms, aided by human translators, can already do this. They have also built microtargeted models that more accurately forecast who will cancel service or default on their loans, and how best to intervene. In reinforcement learning, domain experts must do all this and more, working with data scientists daily to ideate and test different rewards to build an effective reward function and then monitoring the AI agents performance after deployment. Anonymize the production data set: In some casesoften because of legal constraintsthe production data set must be anonymized before being moved to a training environment (for example, customer names removed). Human in the loop: In situations where the data set is available only in the production environment (often for legal reasons) or data quality is sparse, the delivery team will want to gradually create the outputs via manual processing and use those to train and iteratively improve the ML model. Companies can now access specialized systems in the cloud and pay only for what they use. Think about archetypical use cases, development methods, and understand which capabilities are needed and how to scale them. In this context, it is probably best to use platform-based solutions that leverage the capabilities of existing systems. Finally, reinforcement learning can power autonomous system controllers by, for instance, continuously monitoring and adjusting equipment operating temperatures to ensure optimal performance or running a robotic arm on the manufacturing floor. Statistical inference does form an important foundation for the current implementations of artificial intelligence. Even in industries subject to less stringent regulation, leaders have understandable concerns about letting an algorithm make decisions without human oversight. A true data strategy starts with identifying gaps in the data, determining the time and money required to fill those gaps, and breaking down silos. But that means putting strategy first. This past spring, contenders for the US National Basketball Association championship relied on the analytics of Second Spectrum, a California machine-learning start-up. Even though ML models can be trained in any of these environments, the production environment is generally optimal because it uses real-world data (Exhibit 3). Multiple sailors were needed to operate it optimally, which was a significant logistical challenge given the sailors scheduled practices, travel, and competitions. Because DevOps is based on continuous integration and continuous deployment, the implementation process is much faster and more agile than the traditional software-delivery life cycle. That was all about collecting data in databases (which had to be invented for the purpose), a development that gave managers new insights into the past. Please email us at: Coca-Cola: The people-first story of a digital transformation, Americans are embracing flexible workand they want more of it, The potential value of AIand how governments could look to capture it. players in 2011. The computer hasnt faded from sight just yet, but its likely to by 2040. At the same time, the cost of compute itself has declined significantly. However, significant technological advances to address these hurdles have made reinforcement learning more accessible to more businesses, and continued evolution of the needed tooling is quickly putting the technology within every companys grasp. Even in these industries, however, upgrades might be necessary to enable reinforcement learning. DevOps: A set of practices that combine software development and IT operations. new ways artificial intelligence (AI) can provide a competitive edge, reinforcement learning, an advanced AI technique, could optimize its design process, we surveyed have embedded deep-learning capabilities, McKinsey_Website_Accessibility@mckinsey.com, necessary tools, protocols, application programming interfaces, unintended consequences that can arise from AI, leaders role in building AI systems responsibly. Finally, evaluate the results in the light of clearly identified criteria for success. The approach aims to shorten the analytics development life cycle and increase model stability by automating repeatable steps in the workflows of software practitioners (including data engineers and data scientists). In a bank, for example, regulatory requirements mean that developers cant play around in the development environment. As a result, all customers tagged by the algorithm as members of that microsegment were automatically given a new limit on their credit cards and offered financial advice. Use an alternative data set with similar features: Rather than creating a data set from scratch, the team can find an alternative with similar features and behavior of the production data set. Asking managers of siloed functions to develop individual use cases can leave value on the table. At Emirates Team New Zealand, for example, testing loops for new boat designs were constantly interrupted by the sailors schedules, and there was a high cost to taking the sailors away from other activities. Prescriptionthe third and most advanced stage of machine learningis the opportunity of the future and must therefore command strong C-suite attention. How can individuals use their influence for positive change? But its important to recognize that classical statistical techniques were developed between the 18th and early 20th centuries for much smaller data sets than the ones we now have at our disposal. Confronting that challenge is the task of the chief data scientist.. The team was unsure at the outset if the idea was feasible, but as conversations about the technology swirled, team members agreed: the potential payoff was transformative and made trying worthwhile. McKinsey_Website_Accessibility@mckinsey.com. A frequent concern for the C-suite when it embarks on the prediction stage is the quality of the data. Our colleagues have written extensively about the unintended consequences that can arise from AI when organizations do not fully understand the possible risks and about the leaders role in building AI systems responsibly. MLOps refers to DevOpsthe combination of software development and IT operationsas applied to machine learning and artificial intelligence. The authors wish to thank Zara Davis for her contributions to this article. For example, companies that focus on improving controls will need to build capabilities for anomaly detection. By digitizing the past few seasons games, it has created predictive models that allow a coach to distinguish between, as CEO Rajiv Maheswaran puts it, a bad shooter who takes good shots and a good shooter who takes bad shotsand to adjust his decisions accordingly. Excitement over MLs promise can cause leaders to launch too many initiatives at once, spreading resources too thin. Set up an artificial production environment: If a data set is available for the production environment, companies can create a simulated, preproduction environment that uses the data for training purposes without live systems used by end users. For example, the agent did not know initially that the boat could sail only in an upright position; early on, it tried to exploit a loophole in the system by sailing upside down, something a human would know is impossible. GE already makes hundreds of millions of dollars by crunching the data it collects from deep-sea oil wells or jet engines to optimize performance, anticipate breakdowns, and streamline maintenance. They probably dont need to worry much about the description stage, which most companies have already been through. Just as human colleagues need regular reviews and assessments, so these brilliant machines and their works will also need to be regularly evaluated, refinedand, who knows, perhaps even fired or told to pursue entirely different pathsby executives with experience, judgment, and domain expertise. In 2010, the team had built its state-of-the-art digital simulator to test boat designs without physically building them. Reinforcement learnings ability to solve complex problems gives it high potential for optimizing complex operations. As ever more of the analog world gets digitized, our ability to learn from data by developing and testing algorithms will only become more important for what are now seen as traditional businesses. Moreover, the sailors performance could vary between tests, as human performance often does, making it difficult for designers to know whether a marginal improvement in boat response was due to a design tweak or to variances in human testing. Siloed efforts are difficult to scale beyond a proof of concept, and critical aspects of implementationsuch as model integration and data governanceare easily overlooked. ML technology and relevant use cases are evolving quickly, and leaders can become overwhelmed by the pace of change. For example, an international bank concerned about the scale of defaults in its retail business recently identified a group of customers who had suddenly switched from using credit cards during the day to using them in the middle of the night. and many decisions are not easily distilled into simple rule sets. Unlike basic, rule-based automationwhich is typically used for standardized, predictable processesML can handle more complex processes and learn over time, leading to greater improvements in accuracy and efficiency. While design rules for the Americas Cup specify most components of the boat, they leave enough freedom for designers to make radical choices on some key elements such as hydrofoils. The archetype use cases described in the first step can guide decisions about the capabilities a company will need. As for how to build the required ML models, there are three primary options. The healthcare company built an ML model to screen up to 400,000 candidates each year. We anticipate that something like this will be available in a few years from major cloud providers. Deciding among these options requires assessing a number of interrelated factors, including whether a particular set of data can be used in multiple areas and how ML models fit into broader efforts to automate processes. We find the parallels with M&A instructive. Having different groups of people around the organization work on projects in isolationand not across the entire processdilutes the overall business case for ML and spreads precious resources too thinly. Operationalizing ML is data-centricthe main challenge isnt identifying a sequence of steps to automate but finding quality data that the underlying algorithms can analyze and learn from. Data scientists and subject-matter experts define the reward function for the agent. With this, adoption is increasing, and in a few years, we anticipate that reinforcement learning will become more common in many industries, such as telecom, pharmaceuticals, and advanced industries. Behavioral change will be critical, and one of top managements key roles will be to influence and encourage it. The right problem should also be one where it isnt necessary to know why the reinforcement learning system performs the way it does. Now is the time to grapple with these issues, because the competitive significance of business models turbocharged by machine learning is poised to surge. In our experience, one of the best ways to know if a given process is ready for reinforcement learning is to ask, What business challenges havent we been able to solve with traditional modeling approaches? Look for areas where teams are conducting AI projects with other methods but havent been able to bring them into production because the environment is too dynamic and the models deliver inconsistent results, require too many assumptions and approximations about the data, or cannot handle the full scope of business needs. McKinsey_Website_Accessibility@mckinsey.com. We anticipate a time when the philosophical discussion of what intelligence, artificial or otherwise, might be will end because there will be no such thing as intelligencejust processes. At Emirates Team New Zealand, after the AI agents recommended the top designs from the thousands they tested, the sailors then took the helm of the digital simulator once again to test the best hydrofoils and prioritize the final selections. This gave them valuable insight into how a boat might perform on the water before engaging in a costly build and, in the process, would dramatically reduce the design price tag for future races. And only 36 percent of respondents said that ML algorithms had been deployed beyond the pilot stage. Without strategy as a starting point, machine learning risks becoming a tool buried inside a companys routine operations: it will provide a useful service, but its long-term value will probably be limited to an endless repetition of cookie cutter applications such as models for acquiring, stimulating, and retaining customers. See Bruce Fecheyr-Lippens, Bill Schaninger, and Karen Tanner, . The technologies that enable reinforcement learning are advancing briskly: compute costs and complexity are declining as the industry evolves toward more adaptive, self-learning algorithms and makes more complex systems available to organizations as high-level services. Last fall, they tested the ability of three algorithms developed by external vendors and one built internally to forecast, solely by examining scanned rsums, which of more than 10,000 potential recruits the firm would have accepted. Adding exotic new data sources may be of only marginal benefit compared with what can be mined from existing data warehouses. But by the time they fully evolve, machine learning will have become culturally invisible in the same way technological inventions of the 20th century disappeared into the background. There is not yet an out-of-the-box, single framework for delivering reinforcement learning solutions. While the machine identifies patterns, the human translators responsibility will be to interpret them for different microsegments and to recommend a course of action. That concern often paralyzes executives. Bundling automation initiatives in this way has several advantages. In the last few years, the technology has matured in ways that make it highly scalable and able to optimize decision making in complex and dynamic environments. Rather than seeking to apply ML to individual steps in a process, companies can design processes that are more automated end to end. In this way, the agents quickly reached a level of mastery to outperform world-champion sailors in the simulator and begin testing design concepts for the team. In choosing where to implement reinforcement learning, its important to acknowledge employees and societys concerns about the explainability and use of autonomous systems. Thats probably the starting point for the machine-learning adoption curve. A common refrain is that the three most important elements required for success are data, data, and more data. But a lot of companies are stuck in the pilot stage; they may have developed a few discrete use cases, but they struggle to apply ML more broadly or take advantage of its most advanced forms. Using the reinforcement learningtrained agent to control the simulator, Emirates Team New Zealand designers could evaluate thousands of hydrofoil design concepts instead of just hundreds in their quest for a winning design. And it probably wont take much longer for machine learning to recede into the background. Typically, deployments span three distinct, and sequential, environments: the developer environment, where systems are built and can be easily modified; a test environment (also known as user-acceptance testing, or UAT), where users can test system functionalities but the system cant be modified; and, finally, the production environment, where the system is live and available at scale to end users. Unlike other types of machine learning, reinforcement learning uses algorithms (which often train AI agents or bots) that typically do not rely only on historical data sets, either labeled or unlabeled, to learn to make a prediction or perform a task. Machine learning is based on a number of earlier building blocks, starting with classical statistics. But Colin Parris, who joined GE Software from IBM late last year as vice president of software research, believes that continued advances in data-processing power, sensors, and predictive algorithms will soon give his company the same sharpness of insight into the individual vagaries of a jet engine that Google has into the online behavior of a 24-year-old netizen from West Hollywood. Traditional managers, for example, will have to get comfortable with their own variations on A/B testing, the technique digital companies use to see what will and will not appeal to online consumers. Companies embarking on machine learning should make the same three commitments companies make before embracing M&A. Frontline managers, armed with insights from increasingly powerful computers, must learn to make more decisions on their own, with top management setting the overall direction and zeroing in only when exceptions surface. Besides accelerating and improving design, reinforcement learning is increasingly being incorporated into a broad range of complex applications: recommending products in systems where customer behaviors and preferences change rapidly; time-series forecasting in highly dynamic conditions; solving complex logistics problems that combine packing, routing, and scheduling; and even accelerating clinical trials and impact analysis of economic and health policies on consumers and patients. Organizations should also consider whether they need a human in the loop to help guide final decisions. In 2007 Fei-Fei Li, the head of Stanfords Artificial Intelligence Lab, gave up trying to program computers to recognize objects and began labeling the millions of raw images that a child might encounter by age three and feeding them to computers. We'll email you when new articles are published on this topic. The technique delivered, enabling the team to test exponentially more boat designs and achieve a performance advantage that helped it secure its fourth Cup victory. Standard deployment: If high-quality data sets can be found in both test and production environments, the company can simply follow a standard sequence in training, testing, and deploying the ML model. Each of these challenges represents a complex and highly dynamic optimization problem, which, with the right data and feedback loops, is well suited for solving with reinforcement learning. Please email us at: Coca-Cola: The people-first story of a digital transformation, Americans are embracing flexible workand they want more of it, The potential value of AIand how governments could look to capture it. This article was edited by Christian Johnson, a senior editor in the Hong Kong office. For the 2021 edition of the Americas Cup, reigning champion Emirates Team New Zealand ventured that reinforcement learning, an advanced AI technique, could optimize its design process. We strive to provide individuals with disabilities equal access to our website. The role of humans will be to direct and guide the algorithms as they attempt to achieve the objectives that they are given. The unmanageable volume and complexity of the big data that the world is now swimming in have increased the potential of machine learningand the need for it. Hydrofoils can be a significant factor in the race, but race rules allowed teams to build only six full-size hydrofoils in all. This approach capitalizes on synergies among elements that are consistent across multiple steps, such as the types of inputs, review protocols, controls, processing, and documentation. Innovationin applying ML or just about any other endeavorrequires experimentation. Implementations are most successful when leaders recognize that the greatest value comes from using the technology to augment and expand human performance rather than replace it. Such a simulator will need to be re-platformed onto a cloud environment so it can run thousands of simulations in parallel, and it must be updated with an API that enables AI agents to interact with it. An AI agent learns through trial and error. Some of the near-term applications for reinforcement learning fall into three categories: speeding design and product development, optimizing complex operations, and guiding customer interactions. Those commitments are, first, to investigate all feasible alternatives; second, to pursue the strategy wholeheartedly at the C-suite level; and, third, to use (or if necessary acquire) existing expertise and knowledge in the C-suite to guide the application of that strategy. It is, after all, not enough just to predict what customers are going to do; only by understanding why they are going to do it can companies encourage or deter that behavior in the future. Work remains to be done. Its time for businesses to chart a course for reinforcement learning. Ideally, select a process where there is already some type of learning environment that can be adapted for training the AI agents. 2731, palgrave-journals.com. Companies can: Exhibit 2 shows a list of the advantages and disadvantages of each approach. Teams can use first principles to ballpark potential costs, and leaders should understand and discuss the potential cost drivers with their teams up front to help ensure a smoother process and free teams to focus on the work ahead. This can often be a question of data management and qualityfor example, when companies have multiple legacy systems and data are not rigorously cleaned and maintained across the organization. One automotive manufacturer is already exploring how agents trained through reinforcement learning can enable it to test more ideas for regenerative braking in new electric vehicles, so it can optimize the design for noise, vibration, and heat. Also, new tools and strategies enable teams to manage the compute they use. There is a clear opportunity to use ML to automate processes, but companies cant apply the approaches of the past. The prescription stage of machine learning, ushering in a new era of manmachine collaboration, will require the biggest change in the way we work. In the meantime, we must all think about what we want these entities to do, the way we want them to behave, and how we are going to work with them. This meant recruiters no longer needed to sort through piles of applications, but it also required new capabilities to interpret model outputs and train the model over time on complex cases. Last November, Lis team unveiled a program that identifies the visual elements of any picture with a high degree of accuracy.
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